If this were the 1990s, you might label me as a multimedia afficionado, or fanatic. The Mac community is comprised of many types of users who have different needs and interests, so their impressions of the same piece of system software that I reviewed are likely to vary. Their promotional ads might contain a message similar to this: “Version 99.0 of our most popular widget has been updated so you can take full advantage of the latest technologies that enable you to enjoy life to the fullest and have fun in the process.” While product upgrades certainly serve a useful purpose and I’m not opposed to them in principle, the changes should not be so dramatic that they disrupt a company’s or a person’s workflow.
Apple has been waging an effective marketing campaign during the macOSX/iPhone/iPad era, enabling the firm to attain dominance in a number of categories.
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